The sound of the future.

What’s the sound of the future, when it comes to the automotive world?
BMW has it’s own idea and has developed, together with composer Hans Zimmer, a series of sounds to match with their new electric vehicles. Sporty, relaxing, energetic: these sounds are created to take you in a complete different driving universe. And with this commercial, aired during the Festival di Sanremo 2023, the most important music event in Italy, BMW remarks his strong bond with music and its partnership with the prestigious Teatro alla Scala di Milano.