Ray-Ban
You’re On Vol. 1

Global Social Campaign
2021

All eyes on you.

When you show your true self, you have fun and feel no fear of judgment, you’re really on. For this Ray-Ban’s global social campaign we realised a main commercial, followed by tons of content for the IG page of the brand. The following interactive stories, 3D content, unexpected feed posts are just a tiny selection of the whole content, that was huge.

| Ray-Ban - Videogame Main Campaign

| Ray-Ban - Elevator Main Campaign

Ray-Ban You’re On Vol. 1

| Ray-Ban - Videogame Main Campaign

| Ray-Ban - Videogame Main Campaign| Ray-Ban - Videogame Main Campaign| Ray-Ban - Videogame Main Campaign| Ray-Ban - Videogame Main Campaign | Ray-Ban - Videogame Main Campaign | Ray-Ban - Videogame Main Campaign

| Ray-Ban - Elevator Main Campaign

| Ray-Ban - Elevator Main Campaign| Ray-Ban - Elevator Main Campaign| Ray-Ban - Elevator Main Campaign| Ray-Ban - Elevator Main Campaign | Ray-Ban - Elevator Main Campaign | Ray-Ban - Elevator Main Campaign

Ray-Ban | Times Square 3D OOH

Ray-Ban | YOU'RE ON - Vol.2

Ray-Ban
You’re On Vol. 1

| Ray-Ban - Videogame Main Campaign

| Ray-Ban - Elevator Main Campaign